Visuals are forgotten in seconds. Scent lasts a lifetime. Scent Bytes explores the neuroscience of "Olfactory Real Estate," citing studies from Rockefeller University on why scent is the most powerful tool for experiential marketing, corporate gifting, and executive presence.

There’s a quiet thrill in recognizing the DNA of a fragrance—that familiar structure, that echo of an accord, that sense of I’ve smelled this before, but not quite like this.

Perfume Intel began as a simple curiosity: a way to map how scents relate to one another beneath the surface. Over time, it’s grown into an evolving database that connects fragrances by structure, shared accords, and olfactory pathways. Today, it becomes something even more accessible.

Osmara Living will unfold slowly, intentionally, and in a way that builds trust with the communities we serve. Yên Stays is our proof of concept: a real‑world environment where we can observe how sensory design, cultural grounding, and thoughtful space‑making influence well‑being.

Once this phase is refined and stable, we’ll expand our work to a wider audience.